Granado is the most traditional cosmetics and pharmaceutical company in Brazil and is present in the homes and memories of all Brazilians. ‘Carioca’ and ‘Bossa’ are two great examples of fragrances that interpret the city´s nature and fresh lifestyle. ![]() Sissi Freeman, Granado Pharmácias’s sales and marketing director, comments: “Because Granado was founded in Rio de Janeiro in 1870, the city serves as constant inspiration. Granada Pharmacias products captures the heritage of Brazil. ![]() The quality and effectiveness of their offering soon made Granado one of the official pharmaceutical suppliers to the Royal Court. In addition to their medicinal remedies, Granado Pharmácias imported products from Europe but became known for adapting their formulas to meet the standards and needs of Brazilians. Granado’s first establishment was in one of the busiest streets in the centre of Rio de Janeiro, and the store remains open to the public today. This year it was introduced into the UK for the first time (and can be found at Liberty).įounded in 1870 by Portuguese José Antonio Coxito Granado, the Granado Pharmácias story began when José started selling natural remedies created from plants, herbs and flowers native to his home of Teresópolis, Rio de Janeiro’s mountainous region. Iconic in its country of origin, the brand has been passed down through the generations, and its perfumes, body care, and home fragrances are a treasured part of Brazilian heritage. GRANADO PHARMACIAS x RIO DE JANEIRO, BRAZILįounded in 1870, Granado Pharmácias is one of Brazil’s oldest apothecary brands. And our BIOEFFECT journey is the result of Icelandic innovation and breakthrough discoveries in the field of biotechnology, after all, our scientists were the first in the world to produce a plant-based EGF (Epidermal Growth Factor).” This challenging environment is something I love about Iceland and has inspired me in my work. “This is the kind of environment where innovation thrives – we have to be able to find solutions, act fast, take some risks, be more self-made. “Although pure and pristine, our nature is so unpredictable and constantly presenting extremes and challenges that we as a nation have been shaped by,” he says in relation to how important it is to understand Iceland as a destination. It’s a great spot to relax, and to use the saunas and cold and hot baths.”ĭr Björn Örvar says that Iceland's challenging environment is something that has inspired him in his. It utilizes the warm water flowing from the ground that is extremely pure. Vök Baths, located in east Iceland, is one of these and it sits on the edge of Lake Urriðavatn. “We have a lot of geothermally heated swimming pools in Iceland, but in recent years there are some great geothermal spas which have opened. Orthosilicic Acid is a rare, natural form of silica which the skin can absorb and utilize.”īathing in natural geothermal pools is an old Icelandic tradition, says Örvar, revealing that it is this practice which also is part of the inspiration behind the brand. Silica is a common trace element found in our bodies and has been associated with bone and skin health as it relates to healthy collagen and elastin production. Revealing more, Örvar says: “In addition, we use the unique Orthosilicic Acid – a natural geothermal silica extracted from high-temperature geothermal steams in Iceland – in our OSA Water Mist. We also use micro-crystalline lava as a key ingredient in our Volcanic Exfoliator as it is ideal to refine and buff the skin.”īIOEFFECT fuses Icelandic nature and science. We have incorporated this into our production and product range our barley plants are grown in inert volcanic pumice instead of soil, minimizing the possibility of contamination. Volcanic eruptions have made their mark on the island, leaving dramatic scenery and vast fields of lava. ![]() He continues: “Iceland is a volcanic island resting on a system of active volcanoes. ![]() This natural process ensures a low concentration of hard minerals (like calcium and magnesium), leaving the water extremely pure and soft – the perfect ingredient for skincare.” It is geologically filtered through layers of volcanic lava. Water is one of Iceland’s most abundant natural resources. We use pure Icelandic water when formulating our products, and to water our signature barley plants. “This is the reason we say our skincare is truly powered by nature. “We aim to harness the power of Iceland’s raw and natural resources in a sustainable way,” continues Örvar. After a decade of research, BIOEFFECT discovered a way to produce plant-based EGF (Epidermal Growth.
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